WOOD FIRE HERITAGE
“We imagine a world where the wood fired oven becomes an intuitive device for everybody.
We’d like to bring people back to their roots and see one of our flame ovens in every home.”
Established in 1977 by founders Rocco Lauro and Marcello Ortuso under the name of Alfa Refrattari, specialized in manufacturing refractory materials, and now renamed Alfa 1977, the company has a mission to become a benchmark in the market for home and professional refractory ovens and barbecues. A family-owned business with an international distribution network, Alfa 1977 has always been inspired by the motivation to provide innovative and high-performing cooking tools by proposing new solutions such as ForninoxTM, refractory floor and stainless steel dome ovens. The business strategy connects the quality of materials and a 100% Italian craftsmanship with internationally inspired technology and design. In its forty years of activity, Alfa 1977 has sold over 500 000 ovens in 100 countries remaining true to the original statement of making the quality of its products available to everyone. Alfa 1977 is the corporate brand under which four brands were created to meet every customer needs: Alfa Ref embodies and represents tradition; Alfa Pizza sparks the pizza oven revolution; Alfa Pro applies the ForninoxTM technology to the restaurant industry and Alfa Living develops the new and classy line of home products.